Lego Logos

Even though I am an adult, my mother gives me Legos every year for Christmas. It is a tradition. I am old enough that my during my childhood “sets” were not popular, I had no instructions or custom parts to build specific artifacts. My memories are of an old moving …

Online Critiques and Outsourcing the Design Process

A clarification to begin. A professional design critiques’ primary focus is to improve the work, an educational critique is to improve the designer. My interest here are students and thus improving the designer. Full disclosure, I am an advocate for and active participant in online critiques. “My teacher says this …

Design Process and Pricing

At first, a quote of $1000.00 or even $500.00 dollars for a “simple” logo may seem expensive. When assessing the price of anything there are multiple factors worth considering, including value you get from the thing over time and the effort that went in to it’s creation. I am concerned …