The graphic design process is satisficing, not developing the ideal solution, but the best solution within constraints. What happens to the process if one of the constraints is eliminating the graphic designer? Every generation the graphic design field changes in substantive ways. I was taught how to make comps with …
The snarky answer is never. Never mention money because you should never work for friends and family. The snarky answer is also the best answer. Don’t work with friends and family. It causes more problems than it solves. In the real world, it often can’t be avoided. You need to …
WHO IS THE AUTHOR? Bruce Rogers was an American book designer born in 1870. Today he is often referred to as a typographer, but he called himself a book designer. He saw typography as one aspect of a multifaceted art. He became famous for his work at The Riverside Press. …
I saw a question on Reddit, regarding how to deliver a letterhead design to a client. The answer involved setting up a template in the appropriate software to enable the customer to print out letterhead automatically with their correspondence. When a client prints out their own letterhead what problem have …
WHO IS THE AUTHOR? William Addison Dwiggins was born in Martinsville Ohio in 1880. Mr. Dwiggins vocations and avocations were myriad and intertwined. He was a letterer, calligrapher, book designer, type designer, illustrator, writer, publisher and a marionette designer, maker and playwright. Contrary to the adage, he was a master …
WHO IS THE AUTHOR? Frederic Goudy was born in 1865. He was a prolific American type designer, artist, writer, printer, and lecturer. Mr. Goudy sought perfection in his letter forms, leading to designs that are more iterative than innovative. While he is highly regarded today, his devotion to tradition was …
WHO IS THE AUTHOR? Eric Gill, born 1882, was a typographer, sculptor, printer and stonecutter, arguably most famous for Gill Sans, a san serif typeface released in 1928. Mr. Gill was seemingly well respected until a 1989 biography brought to life some salacious incongruities between his private behavior and his …
The other day my friend mention she was a big fan of lawyers. Her reasoning is that their primary goal is to protect their client and they accomplish this by drilling down really deep on a single subject. The drilling down deep comment made me think of graphic design. …
This is the perfect type of issue to be addressed in a brief and/or initial client meetings. Exploring all the possibilities for how the design will be used helps define the project as well anticipate what file formats might be needed at its conclusion. The goal is to meet your …
Should I use a business name or my real name? Is “it depends” a good answer? It depends on your goals and aspirations for the endeavor. There is no consensus on which is strictly correct. You can find reasoned and cogent arguments both for and against using your name. Two …
